Does Tulum have Instagrammable places? Finding beauty in everyday chaos is a virtue to share. Maybe that’s why today’s society has a slight focus on getting amazing shots. Great news for you all: Tulum is THE PLACE for taking some of these. There is not just a bohemian, relaxed, tropical vibe, human warmth, and party mood, but also marvelous backgrounds for your Instagram pictures.
Trendy destination
Tulum became a trendy destination thanks to its beautiful eco-luxury style, bohemian vibe, and great party scene. People from all around the world gather in this tropical destination to hang out on the beach, visit Riviera Maya gems, including cenotes and Archaeological Sites, have a blast at techno parties, and more.
Private and public spaces for great photos
Given its popularity, many places created nice spaces for taking great pictures as memories of your trip. Chances are, you have already seen many of these spots in your friends’ Tulum trip album. Many are recognized worldwide given their uniqueness.
Let’s face it, Tulum is quite Instagrammable. It’s like most corners are planned for tourists. There are both public and private spaces to get amazing photos. Private spaces often follow the eco-luxury style of the whole destination. Public spaces are more on the bohemian side.
Top Instagrammable Tulum places
So we did deep research both online and offline about the Top Instagrammable Places in Tulum, and it turns out there are actually many of these. We might have missed some (please, suggest), however, this list could be a great starting point for having enough content to spam your friends about how you are rocking on this trip to Tulum.
1.- Playa Paraíso
One of the most iconic beaches in Mexico, Playa Paraíso lives up to its name with powder-white sand and crystal-clear turquoise waters. It’s an open canvas for beachy content: floaty dresses, colorful swimsuits, or even sunrise yoga poses.
📸 Photo Tip: Visit early in the morning for golden hour light and fewer people. Frame your shot with a palm tree or lay back on the sand for a relaxed beach goddess vibe.
2.- Selina Tulum Entrance
Located right on the hotel zone road, the entrance to Selina Tulum has become a cult-favorite photo op thanks to its colorful surfboards and bohemian flair.
📸 Photo Tip: Stand or pose on a bike in front of the wall of surfboards for a laid-back, tropical traveler vibe. Early morning light brings out the color best!
3. “Ven a la Luz” sculpture by Ahau Tulum Hotel
Perhaps the most famous Instagram spot in all of Tulum, this massive wooden sculpture by South African artist Daniel Popper features a female figure with an open chest revealing lush greenery. Located at the entrance of Ahau Hotel, this spot often has a short line, but it’s worth the wait.
📸 Photo Tip: Pose centered under the sculpture’s chest opening, ideally with a wide lens. Try neutral or earthy tones in your outfit to complement the wood and vines.
4. Follow That Dream Sign
This simple yet iconic roadside sign has become a symbol of the Tulum lifestyle: relaxed, aspirational, and inspiring. It’s located along the Boca Paila road near Matcha Mama and just right next to Lolita Lolita Tulum.
📸 Photo Tip: Get creative—pose with your arms out, riding a bike, or sipping a coconut. Morning or late afternoon lighting works best to avoid harsh shadows.
5. Sfer Ik Museion
This eco-conscious art gallery blends nature, architecture, and creativity. The building itself—made of curved wooden beams, suspended bridges, and organic shapes—is a piece of art.
📸 Photo Tip: Walk barefoot and wear neutral tones to keep the spotlight on the space. Interior shots work well with minimal editing. If you love editorial-style photos, this is your place.
6. Tulum Jungle Gym
A fully functional beachside gym made entirely of wood, ropes, and stones. Fitness meets jungle warrior aesthetic here—and it’s 100% Instagrammable.
📸 Photo Tip: Get action shots mid-workout or strike a confident power pose with the Caribbean in the background. Morning light gives a fresh, powerful vibe.
7. Rosa Negra Restaurant
This upscale restaurant is as famous for its menu as it is for its vibrant decor and jungle ambiance. Fire shows, candlelit dinners, and decorative details make it perfect for a night content.
📸 Photo Tip: Dress to impress! Golden hour shots at your table or evening ambiance with bokeh lights create a sophisticated, festive aesthetic.
8. Chambao Tulum, Restaurant
Sister to Rosa Negra, Chambao combines fine dining with a fashion-forward jungle atmosphere. The lighting, seating arrangements, and lush backdrop make it a top spot for stylish content.
📸 Photo Tip: Capture your entrance outfit on the wooden bridge, or a moody dinner shot with wine glasses and candlelight. Use warm filters to enhance the golden tones.
9. Archeological Tulum Mayan Ruins
Mix culture and coastal beauty at the Tulum Archaeological Site. These cliffside ruins are one of the most scenic historical sites in Mexico and offer a stunning blend of history and the ocean.
📸 Photo Tip: The most popular shot is with El Castillo overlooking the sea. Use a wide-angle lens and natural lighting. Wear something simple so the beauty of the ruins stands out.
How can you get to these popular and Instagrammable Tulum spots?
Tulum is full of Instagrammable spots that you definitely don’t want to miss. To get to these places, you should keep in mind transportation options, for example, some of them are renting a car to go anywhere at your own pace, taking an Uber, or hiring private transportation.
If you rent a car, you’ll have more opportunities to visit every corner of Tulum, but the downside is that you must know how to drive on the highway and have some knowledge of the city.
Uber is also a great option, but fares will depend on the distances from a starting point to the final destination. Also, there are times when Uber has high demand, which could cause prices to increase.
Therefore, private transportation also has a driver who will provide you with the best vacation tips, and it will be easier to reach each spot. You won’t have to worry about the routes or driving to a destination you don’t know because the driver will take you anywhere.
Conclusion
Tulum is full of photo opportunities, but what makes your content stand out is your perspective. Don’t be afraid to try different angles, natural movement, or candid moments. Capture not just the beauty, but the feeling of being in Tulum.
Whether you’re here for likes or just for memories, these Instagrammable places in Tulum are sure to make your next summer trip unforgettable.